In a world where customer demands – and loyalties – change faster than ever before, corporate giants have a lot to learn from the startup mentality.
The Lean way is fiercely pragmatic, iterating on what works rather than staying stuck in the winning-formulas of the past. Without shareholder pressure for consistent performance, start-ups are able to strategise around the consumer demand of today and tomorrow. It’s this goal-driven yet open-minded approach to innovation and emerging technology that can produce the disruptors corporations are right to both be afraid of and motivated to tap into on their terms.
Yet it is only possible to drive innovation towards company goals when that innovation comes from within its ranks. Though corporate-sponsored incubators and accelerators can create meaningful first steps into new verticals, the companies created are rarely able to achieve their backers’ aspirations for new market growth. Equally, haphazard acquisitions have the potential to actually damage new market development as company culture fractures and internal resources are divided.
Look inwards to grow/scale outwards
Cultivating your existing talent is one of the safest investments you can make: growth fueled by organic innovation is more substantive and sustainable than growth that depends on acquisitions.
Our corporate clients hire our startup and scale team to guide and accelerate the ideas of their most ambitious employees into the products, services and even fully-fledged companies that are capable of transforming their entire organisation.
We make sandboxes out of black boxes
Companies are struggling to understand how and when to start working with emergent technologies, focusing on their disruptive potential rather than the opportunities they can create.
Onboarding with d.labs to accelerate product-to-customer fit
d.labs supports companies to adopt these technologies in a way that reduces risk and galvanises existing talent. We create a company sandbox - embedding our vetted entrepreneurs and engineers into your team - to start creating the products and services that would only ever stay in your pipeline otherwise.