We helped the founder build a landing page that showcased the product idea, helped acquire early followers and start building relationships with them through personalised menopause advice.
In 4 weeks, we have co-created an investor deck that included:
- A value proposition that was based on a series of exploratory interviews with women in menopause.
- A scalable technology-concept.
- A product-concept and design that took into account the need to seamlessly blend human-to-human and human-to-machine interactions.
- A strong hypothesis on the revenue model.
- Assessment of the market size and a beachhead custom segment.
- Positioning and a go2market strategy to get to first 500 customers.
We have also used the preparation of the deck itself to invite multiple investors and a range experts to establish an initial social capital that allowed the founder to rapidly obtain a range of first calls with reputable seed and pre-seed investors. The founder was able to book over 10 investor calls in the first two weeks after the deck was created.