Rapid experimentation is an agile approach to the product development process that deploys both small and big experiments to discover new, innovative ideas.
The main focus of these experiments is to discover solutions to problems through hypothesis-driven decision making and reduce the risk and uncertainty associated with the execution.
Deploying tests can be challenging because they demand a structured approach and many founders either don't have the time to get involved in it or are afraid that they can make a damage in the process.
That is why seeking help from experts in that field is advised as it will not only help you test your ideas quickly but also help develop critical thinking and problem-solving skills that are crucial for a founder.
Another benefit associated with running experiments is that they enable founders to discover their minimum viable solution rapidly. This also means that while testing their ideas on real customers they get to learn from making iterations. To stay on top of this it is important to fail and pivot fast. What helps to fail fast is to create and test user prototypes on real users or make a real code to test an idea with live data.
To summarize, testing hypotheses should be fast in delivery and as least cost effective as possible.