Growth Product Manager

Hi there!

Working as a Growth Product manager focused on early startups is a real thrill because you get to play a vital role in enhancing the reach, adoption, and overall success of a product within its target market. You can make a real impact by helping startup founders from different industries penetrate the market while doing what you love, data analysis, user experience optimization, and product marketing. 

If you are obsessed with growth and love to experiment, measure the impact, and know how to drive more value from the existing product, this might be a great opportunity for you. Moreover, you possess a unique blend of skills, including strategic thinking, analytical expertise, creativity, and the ability to collaborate across different departments within an organization. On top of that, if you love the hospitality industry, you are our dream candidate! 

In this role, your main responsibility is to lead and drive product-led growth. You would work at the intersection of business, marketing, customer success, and product development. This collaborative environment is focused on figuring out what is making customers fall in love with the product while driving growth. 

Your Ownership:

  • Work closely with early-stage founders to understand their vision, business, and product objectives, to understand their growth goals, and work toward them
  • Work with cross-functional collaborators, such as product designers, marketers, customer success, and engineers to validate product ideas through a set of product growth frameworks and methods selected for each client respectively
  • Own the growth funnel
  • Use your marketing strategies and tactics skills to promote the product to the right audience. This includes identifying target customer segments, and choosing the most effective channels for distribution.
  • Conduct research and developing experiments (e.g. defining and understanding proto-personas, customer journeys, and customer interviews) 
  • Translate customer insights into prioritized product ideas or experiments to be tested on the market and with customers
  • Synthesize data to make strategic evidence-based recommendations founded on data, market, and customer needs
  • Facilitate and actively collaborate in the development of business models, go2market plans, and early-traction tactics for products to be launched in collaboration with our clients, the product team, and other experts (e.g. marketing)

Skills and Qualifications:

  • Know how to do setup and track:
    • Key Performance Indicators (KPIs)
    • User Acquisition Rate
    • Activation Rate
    • Monthly Active Users (MAU)
    • Retention Rate
    • Revenue Growth
    • Customer Lifetime Value (CLTV)
    • Net Promoter Score (NPS)
    • Feature Adoption Rates
  • 3 years of proven experience in growth hacking, digital marketing, or a related role (previous work with growth frameworks and knowledge of tools such as  Analytics tools, CRM software, and email marketing tools)
  • Experience and understanding of startup environments and product development
  • A track record of launching consumer-facing digital products and services (B2B or B2C)
  • Ability to manage stakeholders across the business and clients
  • Know how to define the initiatives that will drive the most significant business impact and have the passion to move the needle of product growth
  • Ability to design and run various ideation workshops 
  • General understanding of the technical and design aspects of digital product development with the ability to work closely with technical engineers and  designers to get the best out of them
  • Articulate and demonstrate the recommended changes and the reasoning behind them,  backing up your arguments with evidence 
  • A willingness to fearlessly question assumptions and challenge the status quo
  • Excellent verbal and written communication skills with the ability to communicate and influence stakeholders at all levels with fluency in English

Personal Attributes:

  • You are an entrepreneurial and risk taker, driven, dependable with great energy and the ability to work in a fast-paced, dynamic environment
  • A growth mindset, constantly seeking new learning opportunities and ways to improve
  • Agility and adaptability, with the ability to thrive in a fast-paced and changing environment
  • A strong sense of ownership and responsibility for growth targets
  • Passion for understanding user needs and improving product offerings to meet those needs.

You will LOVE this job if:

  • You love having the autonomy to choose frameworks, methods, and tools to help you do your work
  • You love working in start-up environments and love solving problems that would help the company grow  
  • You love to work directly with decision-makers (founders) and you enjoy being the decision-maker yourself
  • If you love the hospitality domain 

This job is NOT for you if:

  • You are looking to become a Chief Product Officer
  • You need to work in a highly structured environment and need a lot of guidance and instructions
  • You prefer to focus on product feature development

Why you'll enjoy working at d.labs:

  • We collaborate on interesting international projects, trying to make a real difference
  • We are a remote-first organization, with coworkers from 10 different locations in the CET time zone
  • If you are from Slovenia then our development center in Ljubljana and a coworking office in Maribor will be available to you at all times, making it your choice to work from home or the office
  • We work flexible working hours and have a relaxed working environment
  • Instead of the traditional top-down hierarchy, we use tribes, and competencies to run our business (adapted from the Spotify model)
  • Our teams are cross-functional, focused on one project at a time, and include developers, product managers, QA engineers, DevOps engineers, and product designers, ensuring a collaborative and creative environment
  • We are proud of our teamwork and enjoy working with one another
  • Our senior experts and managers will be your mentors and allies in helping you achieve your goals
  • We have regular monthly 1 on 1 meetings with our managers
  • Our strong HR team is focused on our well-being, connectedness & development
  • We love our events like multiple team buildings per year, Summer off-site, the New Year’s party, etc., both in person or, if this isn’t possible, online

Sounds exciting?

Send your CV over to and Staša Tovornik will get in touch with you asap! 

After the first screening, we love to meet face to face, usually via a video chat, so that we can learn more about each other. If we see there is a mutual interest, we will ask you to spend some more time with us so we can get to know your skills better and showcase our culture and way of work to you.

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